Our approach


In a hyper-competitive industry like legal services, it’s about doing what you do better than anyone else. Similarly with our SEO service for law firms, we pay attention to the details so that your site works better for you, and gives you an advantage over your competitors.

Quality matters with legal SEO – we don’t just churn out run-of-the-mill content for you that is replicated across dozens of sites. The content we create for you is unique to you, along with a strategy that is unique to your firm.

Content is only a part of the overall strategy – we ensure your site is technically sound, and adapt to current trends.

ON-SITE OPTIMIZATION

From site structure, speed optimization, to content creation, we make sure your site has a strong foundation for all of your online activity.

CONVERSION RATE OPTIMIZATION

Once people are on your site, is it easy for them to request a consultation, chat with you, or call you?

Going Beyond the Content


Content is the most visible and obvious sign of SEO effort. Beyond that, numerous other factors weigh in – how well is that content optimized, how quickly does the site load, what is the user experience, is it easy to find and navigate, how authoritative is your site? There are numerous ranking factors, and there is no silver bullet that will get you to the top immediately. Those that are at the top put in effort over time, and are now reaping the rewards. You can get there, too.

We also seek out authoritative backlinks, as well as numerous local citations to help your site’s domain rank. One thing in common with the best performing legal sites is that they all have a lot of other sites referencing them. Become your local authority, and watch clients come to you.

LOCAL SEARCH

The top performing law firm sites have hundreds of directory and local citation links. We'll make sure you're there, and all listings are fully managed.

OFF-SITE OPTIMIZATION

We help find linking opportunities, and also ensure those that are linking to you are reputable, and promoting your law firm properly.