Supercharge Your Website Traffic

Our approach

Before we build any campaigns, we establish goals and objectives with you to ensure our strategy matches what you expect from your paid search efforts. We provide full transparency into your ad accounts – either you own it, or we’ll build one for you with access while we manage it.

We thoroughly test conversion goals to make sure everything is tracked properly, and according to your expectations. We typically only consider contacts as conversions – when people call you, fill out a form, start a chat, or some method of communication where you have an opportunity to at least get a name and contact number. Some providers simply count page views, or time on site as conversions to boost their numbers. We believe in setting realistic expectations, and getting you real results.

CONVERSION FOCUSED

We focus our efforts on getting people to perform the activities you want. It could be actions taken on your website, phone calls, location visits, or any number of actionable events.

ATTENTION TO DETAIL

A combination of people and technology to properly interpret data, and take appropriate action when necessary to continually improve performance.

How we do it

We largely believe in quality over quantity. If you get a large quantity of quality visitors, even better! Anyone can flood your site with a lot of cheap traffic. We would rather focus on providing you with visitors that will bring your law firm meaningful growth with visitors that have potential in turning into clients. We do this by continually refining different aspects of your campaigns over time.

Keywords, geography, bidding schemes, ad copy, and many other aspects go into proper management of your SEM campaigns. We combine use of modern technology with human oversight to make sure your objectives are met. There’s no set-it-and-forget-it. We actively pay attention to your campaigns as though it’s our own money being spent.

CAMPAIGN STRUCTURE

Ad copy, keywords, and landing pages all working together to ensure the best possible results, with the lowest possible acquisition cost.

TARGETED

We utilize a combination of geography, audiences, keywords, and more to refine your targeting to drive the most engaging traffic to your website as possible.