Time For a T.O. For Your Marketing?

Our approach

When your salespeople need a hand in closing a deal, they go for a T.O. to the sales manager. Sometimes, dealerships could use a T.O. for their marketing because of decisions made at various points that may cause overlap, spending on something that sounded good, but doesn’t actually deliver, or any number of factors that lead to inefficient marketing.

We help take the politics out of some of the marketing decisions dealerships experience because we act as an outside, objective auditor that only has the best interests of your dealership in mind. We care about how your money is spent, and how effective it is for you.

It doesn’t matter how much you like a rep, or if the idea came from the owner’s son’s friend. Your marketing and advertising tactics need to perform, and we will help you separate the good from the bad, and help guide you to better uses of your valuable marketing dollars.

ANALYSIS

Using the past year of data, and expenditures, we fully analyze the ROI with each medium used, as well as where each tactic most directly affects the sales funnel.

REPORTING

We provide detailed reports showing total expenditures by source, where it applies to the sales funnel, areas of waste, and proposed improvements to ensure a well-balanced marketing mix.

How we do it

We will request access to any dashboards, advertising accounts, invoices, CRM, accounting history for your advertising account, and anything else that is relevant to analyze the full picture of what each of your engaged efforts has brought to you. The entire program is typically between 6-12 months. We start with a thorough audit of your marketing and advertising, then provide you with a mutually agreed upon marketing plan for the following 12 months, and assist you in implementing the plan, and ensuring milestones are met. We stick around to make sure the plan is carried out smoothly, and not just disrupt your dealership’s marketing with new ideas and no guidance on how to execute.

The marketing consulting service is designed for those dealers that already have internal employees managing aspects of marketing and advertising, but could use a check-up to make sure everything is efficient as possible, or could use some new ideas to improve performance.

FOLLOW-UP

We follow-up after analysis is provided, and monitor any changes made to ensure the expected results follow.

BALANCE

We believe in properly portioning your budget between brand awareness, intent driven, and action driven tactics. We make sure your budget meets those guidelines to have a healthy flow of inbound prospects.